EXAMPLE IS an
EARNED-LED
CULTURE
WE CREATE & AMPLIFY
IDEAS THAT ADVANCE
CULTURE
PLAYING IN CULTURE CREATES
ACTIVE BRAND PARTICIPATION,
RELEVANCE & TRUST
Agency
EXAMPLE
Is an
earned-led
CULTURE
Agency
PLAYING IN CULTURE CREATES
ACTIVE BRAND PARTICIPATION,
RELEVANCE & TRUST.
EXAMPLE IS AN CULTURE EARNED-LED AGENCY
YOUR Brand
is BEING
Ignored
Blocked
Skipped
Scrolled
Drowned-out
Left behind
Everybody you know hates ads. The truth is, traditional tactics are dead. We harness culture to create campaigns, products and places that give brands a captivating role to audiences.
Consumer Products
Hospitality
Entertainment
Destination Placemaking
Travel & Tourism
Example Examples
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Flipping advertising for an earned campaign
We converted Smirnoff’s $1M of Summer advertising placements into ads for emerging bands struggling post-lockdown.
Flipping advertising for an earned campaign
We converted Smirnoff’s $1M of Summer advertising placements into ads for emerging bands struggling post-lockdown.
Converting skeptics of plant based meat
We launched The Inspired Unemployed on OnlyFans page to prove Impossible’s plant-based patties are as juicy and meaty as the real thing.
Converting skeptics of plant based meat
We launched The Inspired Unemployed on OnlyFans page to prove Impossible’s plant-based patties are as juicy and meaty as the real thing.
Creating a luxury island resort full of thrills
We are bringing a new level of luxury eco-tourism to a breathtaking island in Australia.
Creating a luxury island resort full of thrills
We are bringing a new level of luxury eco-tourism to a breathtaking island in Australia.
Making whisky irresistable to new audiences
We joined forces with Poh Ling Yeow to re-imagine the sushi train into an exclusive dining experience.
Making whisky irresistable to new audiences
We joined forces with Poh Ling Yeow to re-imagine the sushi train into an exclusive dining experience.
Redefining the richness of Peru
We captured the beauty of Peru as a destination where adventure, nature, culture, and food intertwine.
Redefining the richness of Peru
We captured the beauty of Peru as a destination where adventure, nature, culture, and food intertwine.
Hijjacking Spring Racing, Don Julio style
We influenced the influencers with an elusive celebration that showed Australians how to revel in true luxury.
Hijjacking Spring Racing, Don Julio style
We influenced the influencers with an elusive celebration that showed Australians how to revel in true luxury.
Giving an iconic pub back to the locals
We drew inspiration from Newcastle’s unique blend of steel city grit and surf culture to renew a beachside stalwart.
Giving an iconic pub back to the locals
We drew inspiration from Newcastle’s unique blend of steel city grit and surf culture to renew a beachside stalwart.
Introducing the future of food to fine dining
We pushed culinary boundaries with Forged by Vow to create a new subspecies of animal that exists only to be delicious.
Introducing the future of food to fine dining
We pushed culinary boundaries with Forged by Vow to create a new subspecies of animal that exists only to be delicious.
Igniting the revival of a beachside pub
We looked to Freshwater’s surfing legacy to create a beachside haven that celebrates community spirit.
Igniting the revival of a beachside pub
We looked to Freshwater’s surfing legacy to create a beachside haven that celebrates community spirit.
Making QT launches impossible to ignore
We embraced a world less conventional to launch new hotel concepts to widespread fanfare.
Making QT launches impossible to ignore
We embraced a world less conventional to launch new hotel concepts to widespread fanfare.
Creating a sexy water revolution
We disrupted the plastic industry by creating a canned water brand that’s just as sexy as its boozy counterparts.
Creating a sexy water revolution
We disrupted the plastic industry by creating a canned water brand that’s just as sexy as its boozy counterparts.
Leveraging on-premise to build spirit brands in culture
We celebrated Australian drinks culture to help transforms a trade-focused comp to a luxury consumer platform.
Leveraging on-premise to build spirit brands in culture
We celebrated Australian drinks culture to help transforms a trade-focused comp to a luxury consumer platform.
Bringing the biggest hip hop festival in world, Down Under.
We sold out tickets to Rolling Loud’s Southern Hemisphere debut in a record 40 minutes.
Bringing the biggest hip hop festival in world, Down Under.
We sold out tickets to Rolling Loud’s Southern Hemisphere debut in a record 40 minutes.
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Celebrating champions of change to launch a festival
We put media in a bath with Wim Hoff to debut a three day summit reshaping our collective future.
Celebrating champions of change to launch a festival
We put media in a bath with Wim Hoff to debut a three day summit reshaping our collective future.
Unveiling a Sydney fine-dining icon
We launched Coogee Pavilion’s highly anticipated middle floor, catapulting the coastal suburb onto the world stage.
Unveiling a Sydney fine-dining icon
We launched Coogee Pavilion’s highly anticipated middle floor, catapulting the coastal suburb onto the world stage.
Revitalising a 200 year brand
We created ‘Made by Australia’, a new creative identity that redefined a historic agricultural brand.
Revitalising a 200 year brand
We created ‘Made by Australia’, a new creative identity that redefined a historic agricultural brand.
Creating a range of chocolates beyond your wildest dreams
We joined forces with Melbourne’s most celebrated cult restaurant Attica to push the boundaries of chocolate flavours.
Creating a range of chocolates beyond your wildest dreams
We joined forces with Melbourne’s most celebrated cult restaurant Attica to push the boundaries of chocolate flavours.
Launching a rebellious British beer down under
We drove local relevance to help raise $700k+ for BrewDog’s global community of beer punks.
Launching a rebellious British beer down under
We drove local relevance to help raise $700k+ for BrewDog’s global community of beer punks.
Insights
Strategy
Creative
Amplification
Our converted warehouse
In the heart of Rushcutters Bay
Living by
example
Nestled in the heart of Rushcutters Bay in Sydney, Example House is designed to inspire creative thinking, collaboration and excellent times.
Come rent a desk, meeting room or breakout space and get inspired by the people and the place that makes Example House great.
Come rent a desk, meeting room or breakout space and get inspired by the people and the place that makes Example House great.
Hot desks & meeting rooms
A versatile workspace
The night time economy
We hosted a panel discussion with night time economy leaders of Sydney to imagine a better future for our city.
CURRENTLY HOUSING
VIDEOGRAPHERS
ARCHITECTS
designers
CURRENTLY HOUSING
VIDEOGRAPHERS
ARCHITECTS
designers
CURRENTLY HOUSING
VIDEOGRAPHERS
ARCHITECTS
designers
CURRENTLY HOUSING
VIDEOGRAPHERS
ARCHITECTS
designers
RESEARCH, REPORTS
& findings
Get in touch to access our fortnightly release of cultural trends, case studies, exclusive reports and keynote transcripts by Example.
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